book  The Taxonomy of Thrill
Author  Brendan Walker
Date  2005

The Taxonomy of Thrill investigates the experience of thrill – how it works, why it works, and what such insights might mean for designers. This research represents the first stage of a project called chromo11: engineering the thrill, which aims to design new types of thrilling experiences.

If designers understood more about the dynamics of euphoric experiences could they become directors of this emotional action? This question underpins chromo11 and influenced the writing of The Taxonomy of Thrill, which offers a design tool for directing the role of one powerful, yet volatile, emotion – thrill.

The Taxonomy of Thrill contains a detailed description of The Walker Thrill Factor, a scale for rating any thrilling experience.