book  Hertzian Tales
Author  Anthony Dunne
Date  2006

Architecture and furniture design have successfully operated in the realm of cultural speculation for some time, where as product design’s strong ties to the marketplace have left little room for speculation on the cultural function of electronic products. As more of our everyday social and cultural experiences are mediated by electronic products, designers need to develop ways of exploring how this electronic mediation might enrich peoples’ everyday lives.

Hertzian Tales sets the scene for relocating the electronic product beyond a culture of relentless innovation for its own sake, based simply on what is technologically possible and semiologically consumable, to a broader context of critical thinking on its aesthetic role in everyday life.